Realism and Liberalism Essay

Introduction Realism and Liberalism are the two most prevalent ideologies in practicing and analyzing International Relations in the last two centuries. They are playing important roles in the states. They will directly affect the decision making of the governments and bring effects to the peace relations among countries. Realist mainly put a focus on state, power and national security. It was especially quite dominant in the first phase of the Cold War. On the other hand, Liberalism pays attention to people’s freedom and rights. It rose up after the World War II also the end of Cold War. From my point of view, to a large extent Realism and Liberalism are different from each other. They are quite opposite in theory. The differences between Realism and Liberalism outweigh the similarities. In this essay, I would elaborate these two ideologies in different aspects to talk about. Similarities between Realism and Liberalism Anarchy nature Firstly, for the similarities, both Realists and Liberals believe in anarchy nature of international system that it is leaderless in the world system. ‘The  major theories of international relations embrace the view that the international system is anarchic’ (Adem 2002: 19). Both admit that there is no sovereignty, rules or systems in the international system. However, these two ideologies got very different perceptions towards what they believe the states should do under this anarchic situation. The differences will be articulated below. Differences between Realism and Liberalism The views towards human nature For the differences, the first is that the Realists and the Liberals hold different beliefs towards human nature. Realists mainly are pessimistic and conservative. ‘It is essential not to have faith in human nature. Such faith is a recent heresy and a very disastrous one’ (Butterfield 149: 47). Realists believe in evil human nature. People are born with hatred and envy,  had original sin, war occurred constantly. They think that natural passion of human kind will bring out struggles among countries, ‘conflict is inevitable’ (Niebuhr 1932: xv). This can be manifest in the armament race in World War I. Every country tried to maximize their amounts of weapons and expand their armed forces at that time. Especially Britain and Germany, their relationship was worsened as there was a dreadnought building competition between them. Conflict is then occurred, paved the way to the World War I. Apart from this, during 1860s, the United States forced Japan to open its market at the threat of attack, which was beneficial for America only (Sr And Teresa 2013:16). Hence, they also perceive human are self-interested, interest is the most important thing of the state. Political action of the government is judged based on national interest (Morgenthau 1978: 4-15). Realists think that national interest is the most important thing of the state. On the contrary, Liberals mainly are optimistic and progressive. They interpret goodness exists in human nature. People are born to be kind, caring and helpful, willing to build trust with others. Apart from this, Liberals stress interdependence, believing cooperation can be enhanced in countries in order to reduce conflicts. Many intergovernmental organizations and institutions are formed in the late 19th century. They are made up of member states. For instance, European Union and World Trade Organization, they enhance political and economic cooperation among countries. Institutions enhance the economic cooperation and reducing the transactions cost among states (Keohane 1998: 82-94). Apart from this, the formation of United Nation was also a symbolic intergovernmental organization of Liberalism, providing a more understanding of human rights and reinforcing the protection of it. Therefore, witnessing the comparison above, the differences are clearly shown that the Realists and Liberals hold opposite views towards human nature. The different perspectives on ‘state’ The second difference is the way Realists and Liberals perceive ‘state’ in opposite angles. ‘State’ is the most important actor in Realism. They hold a view that sovereignty of the state indicates the independence of the  political community. Realists ‘Non-state actors such as international organizations are of use only for matters that do not concern immediate security interests’ (Harrison 2006: 21). Realists will simply ignore the other actors if the interest of the state is intervened. The most obvious of a nation’s desire is developing military and technology. The nuclear arm race between the United States and the Soviet Union during the Cold War is a significant example. Atomic bomb was invented at that time which brought a huge threat towards world peace. Realists also advocate realpolitik, securing their own country’s interest before care about others’ welfare (Rourke 2007: 21). This shows realists are totally state -centered and tend to pursue self-interest. On the other hand, Liberals is not statism as Realists do. Liberals maintain good governance between people and state. Liberalism stresses the importance of individuality and liberation of human (Sr & Teresa 2013: 18). Liberals favor values like political and civil liberties, toleration and justice. Hence, Liberals emphasize more on non-state actors, for instance, multinational corporations like the International Media and non-governmental organizations like the Red Cross and the Green Peace. As the Liberals advocate international cooperation, they pay attention to other countries’ rights and interest. The International Monetary Fund promotes free trade and enhances the welfare among states. It is also responsible in reducing poverty by subsidizing to members who have difficulties in economy. In short, from the illustration above, it is manifest that Realism is state-centered while Liberalism focuses both state and other non-state factors. The Ways to view peace Thirdly, the ways to see peace between Realism and Liberalism varies. Realists think the best way to seek peace is to have balance of power. During the cold war, the two super powers, the United States and the Soviet Union were in bipolar system which was more peaceful. It was because of the domination of the two super powers, causing restrictions for the minor powers to become strong, conflicts were then reduced. The realists view power is a very crucial element. The best way to maintain peace is to be  powerful (Rourke 2007: 22). Becoming powerful, the national security can be enhanced, and therefore this will reduce the chance from attack. China nowadays is becoming powerful in every aspect after the Reform and Opening-up Policy in 1978. She tries to strengthen herself with both hard and soft power in order to avoid the invasion of other countries. She even became one of the members in the World Trade Organization in 2001. Besides, Realists believe every state is responsible to their own survival. However, some critics even argue that realists will rarely define peace. They would like to define peace as the absence of organized violence (Mapel 1996: 57). From the Liberals point of view, there are more ways to view peace. Liberals are altruism which they emphasis on cooperation. In order to maintain world peace, many international organizations are constructed to work on it. For instance, the United Nations would like to put a halt on the violation of human rights of the states. Apart from this, The North Atlantic Treaty Organization, the military alliance, held a Science for Peace and Security programme in 2006 which aimed to promote peace and support civil science cooperation and innovation. International organizations brought contributions in maintaining world peace. Also, the Amnesty International, one of the non-governmental organizations, aimed to prevent abuse of human rights and fight for justice for those who have been violated. Liberalism also brings the idea of democratic peace. Liberals abandon wars against liberal democracies, but sometimes do not stop the war within illiberal states (Owen 1994: 93). They see illiberal states in some way dangerous and unenlightened thus they got no tolerance in them (Owen 1994: 96). In my opinion, there are quite many successful examples for Liberals in promoting peace, but still, their views toward peace are quite subjective, which brings limitations and loopholes to maintain peace in the future. In general, by the above comparisons with concrete examples, it is clearly shown that there is a huge difference between the ways Realists and Liberals view peace. Conclusion In conclusion, to large extent I think that Realism and Liberalism different from each other. The only similarity is that both of them believe that the anarchy nature is leaderless in the world system. The differences between  them are articulates with examples in various aspects. For the view towards human nature, Realists believe in evil human nature while Liberals believe in good ones. For the interpretation on ‘state’, Realists is state-centered, but Liberalists also focus on other non-state actors. For the ways they perceive peace, Realists advocate to have balance of power while Liberals enhances cooperation between nation states. It cannot be denied that Realism and Liberalism are two very distinct ideologies. From my point of view, these two concepts together with neorealism and neoliberalism will still play very important roles in the future of the International Relations. In order to secure the world peace in a sustainable way, I think the ideologies should coexist and strike a balance instead of only allowing one theory dominating the global world. Bibliography Adem, S. (2002) Anarchy, Order and Power in World Politics, Ashgate, Hampshire Art, R. and R. Jervis (2012) (eds.) International Politics: Enduring Concepts and Contemporary Issues (Eleventh edition) (London: Pearson) Baylis, J. and S. Smith and P. Owens (2013) (eds.) The Globalization of World Politics: An Introduction to International Relations (Sixth edition) (Oxford: Oxford University Press). Donnelly, J. (2000) Realism and International Relations, London: The Press Syndicate of the University Of Cambridge Dounan, M. (2011) Realist and Constructivist Approaches to Anarchy, [Online], Available: http://www.e-ir.info/2011/08/29/realist-and-constructivist-approaches-to-anarchy/ [29 Aug 2011] Harrison, T. (2006) Realism, sovereignty and international relations: An examination of power politics in the age of globalization, [Online], Available: http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3549&context=etd Jackson, R. & Sorensen, G. (2013) Introduction to International Relations: Theories and Approaches, United Kingdom: Oxford University Press Jehangir, H. (2012) Realism, Liberalism and the Possibilities of Peace [Online], Available: http://www.e-ir.info/2012/02/19/realism-liberalism-and-the-possibilities-of-peace/ [19 Feb 2012] Jumarang, B.K. (2011) Realism and Liberalism in International Relations [Online], Available: http://www.e-ir.info/2011/07/02/realism-and-liberalism-in-modern-international-relations/ [02 Jul 2011] Keohane, R.O. (1998) ‘International Institutions: Can Interdependence Work?’, Foreign Policy, issue. 110, Spring, pp.82-94. Morgenthau, H.J. (1978) Politics Among Nations: The Struggle for Power and Peace, Fifth Edition, Revised, (New York: Alfred A. Knopf), [Online], Available: https://www.mtholyoke.edu/acad/intrel/morg6.htm Owen, J.M. (1994) ‘How Liberalism Produces Democratic Peace’, International Security, vol. 19, Fall, pp. 87-125. Rourke, J.T. (2007) International Politics on the World Stage, [Online], Available: http://jeffreyfields.net/427/Site/Blog/3C90C230-B47B-4894-8E8E-F4C5078BDD88_files/Rourke-Realism,%20Liberalism,%20Constructivism.pdf Sr, I.N.M. & Teresa, E.U. (2013) ‘Liberalism and Realism: A Matrix For Political Economy’. International Journal of Business and Management Review, vol. 1, no.4, December, pp.15-25.

A Comparison of Creation Myths from Genesis and Greece

The words myths and legends tend to be used interchangeably, but usually myths have a religious purpose whereas legends are the stories of heroes. Creation myths   have commonalities, because they are all seeking to explain the same things.It is part of human nature to wonder about the unknown and to seek answers. At the foundation of almost every culture is a story that explains how the earth, its creatures and its people came to be.These myths may be dismissed by some modern thinkers, yet continue to have huge influence as a frame of reference. In the case of Judaism and Greek mythology both emerge from the Eastern Mediterranean region, so although there are lots of differences, these are people not so far removed from each other geographically and there would have been some trading links at least and so it is likely that each group would have had some knowledge of the stories of the other.Myths are stories created by a group of people in order to explain some of the great questi ons in life such as ‘Where did man come from and from where did he gain knowledge?’ They originate in oral tradition as people discussed such matters and it would have been many generations before they were committed to script in some form.This goes some way to explain why there may on occasions be slightly different versions extant, as in Genesis 1 and 2 where there are two version of the creation. They are both included because at the time when the canon of Jewish scripture was finally fixed in the early years of the Christian era, beginning in about 90 C.E.[1] both stories had been in circulation for so many years and both were felt to contain something of value.Although myths may have internal chronology i.e. this happened first and then that, but there is no link with modern times.The book of Genesis differs on this point from the general rule in that after the story of the first family, Adam Eve and their sons,   in Genesis 4 and 5 there is a list of the generat ions between Adam and Noah, considered by the Jews to be an historical figure and after the story of Noah, in chapter 9 there are further lists , partly to explain the origins of the various nations of the earth , and in part to provide a link to the story of Abram ( later Abraham), considered to be the founder of the Jewish race.So the stories in Genesis are more particular than the generalised creation myths of the Greeks, which do not mention the founding of the Greek race.There is no such definitive collection of Greek myths, probably because the ancient Greek religion totally disappeared early in the first millennium C.E.[1] What are the Deuterocanonical book s of the Bible? Available from http://www.bluffton.edu/~bergerd/deutero.html accessed 1st December 2008

Nestle Distribution Channel

Table of Contents Sr. No. | Title| Page Number| 1| Introduction| 2| 2| Distribution Channels Structure| 2| 3| Terms of Appointment and Incentives for Distribution Channels| 3| 4| Reporting, Control and evaluation system for their sales force| 5| 7| Recommendations and Conclusion| 5| 8| References & Bibliography| 6| Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but on all the factors related to the organisation.Earlier it was possible for an organisation to dominate in the market but today due to lot of different methods, channels and modern tools for marketing and functioning of the organisation, the world has become very competitive. In this assignment the author is concentrating on two major players in this competition, the distribution channels and the sales force. The company in discussion here is Nestle UK and the product for narrow research is Nestle’s own most successful bra nd â€Å"Kit Kat†.Nestle homes itself in Switzerland since 1867 today is one of the world’s most successful organisation in the FMCG category. www. total-logistics. eu. com, accessed 08 August 2010) It started its UK activities around 100years before and started their own manufacturing unit. Today Nestle has 8 manufacturing plants in UK with two head offices in Croydon and Dublin. (www. nestle. co. uk, accessed 08 August 2010) Distribution Channels Structure: According to Brassington and Pettitt, a channel structure is a route selected in order to move the product to the market through different intermediaries. This is the distribution channel structure which proves vital for the smooth movement of the product and making it available to the end consumer.Distribution Channel Structure forms the fourth element of the Marketing mix for any product. The ‘Place’ element, and therefore it becomes an important factor. There are various channels of distribution ad opted by various companies according to their product requirement and strategies. Apart from the above said vital function of a distribution channel, it has various other functions like: 1. Gathering market information which includes market research that helps future market planning. 2. Searching potential buyers and communicating them. 3. Doing promotional activities. 4. Achieving buyer specific demands and requirements. 5.Deciding on offers and pricing issues. 6. Storage and transportation of goods. 7. Managing funds required for functioning of the distribution channels. (www. tutor2u. net) Nestle adopted a strategy that their products should be made available in all the parts of UK and that they should not be falling behind for the supply, basically called as the ‘whenever’, ‘wherever’, ‘however’ strategy of distribution. In order to achieve this they needed a strong distribution network which supported their strategy and was cost effective. According to marketing department of Nestle UK they had analysed the following different channels of distribution.Single Tier Distribution Network: Producer – Retailer – Consumer Two Tier Distribution Network: Producer – Distributor – Retailer – Consumer Multi-Channel Distribution Network: Producer – Distributor – Regional Distributor – Wholesaler/Retailer – Consumer (www. nestle. com, accessed 08 August 2010) Owing to the huge retail market in UK the single tier distribution was almost impossible for Nestle to adopt as the distribution for Nestle directly would have become very complicated and the product strategy could not have been achieved.So they opted for multi-channel distribution network and appointed their own major distribution points at Bardon in Leicestershire and York in North Yorkshire. Bardon handles the food and beverage industry of Nestle in UK and York handles the confectionery industry of Nestle. The product in discussion here is Kit Kat which is distributed from York distribution centre. The physical distribution is done by trucks carrying composite palettes. The transportation is appointed by Nestle and is dedicated only for Nestle. York is a huge hub of confectionery and has heavy storage capacity to cater the market needs.Kit Kat being highly popular in the market there is continuous distribution running round the clock for Nestle. The demand in the market though fluctuating is handsome and so Nestle deals with it very efficiently. This generates high profit for Nestle as compared to other products. Nestle has their own regional distribution depots which are so placed that they cover the whole of UK. Kit Kat is transported from the national distribution centre at York to the regional depots as and when the requirement is put on. These regional depots then supply pallets of Kit Kat to the whole sellers in the market.In UK Asda, Tesco, Sainsbury’s, Waitrose, Morrisons, etc. are the major wholesalers those purchase huge stock from Nestle. (www. nestle. com, accessed 08 August 2010) All this is supplied from the regional depots. These whole sellers are direct retailers as well. So Kit Kat reaches the consumers from them as well as from small off license and small retailer shops. Terms of Appointment and Incentives for Distribution Channels: The distribution channels and its elements are all a part of the distribution strategy for any product.In order for the smooth functioning of the channel there are some terms and conditions between the company and the distributor. This is an agreement between the two over the products. The following are the mainly considered point in the appointment of any distributor as per UK law. 1. The Parties: are the guarantors needed for any obligations of the distributor 2. Territory/Products: The place and its boundary that the distributor is allotted for sale. The products the distributor is allowed to sale and many tim es the clause of new products that they get added automatically or new agreement has to be done each time. 3.Nature of Appointment: The company may reserve right to sell the product directly in the same territory or if needed can appoint a new distributor in the same territory. This point can be a complete no or flexible. 4. Duration of Appointment: The length of agreement or contract between the company and the distributor, as in fixed term or short term. If the contract is short term then the notice period has to specified, if it is a fixed term then the exact duration needs to be specified. There can be a linkage of the duration to the distributors performance say above a certain level then certain duration if not then discontinue.There also can be a probation period allotted for the distributor wherein the performance can be evaluated and then agreement can be decided. 5. Obligation of or restrictions on distributor: These are generally related to the sales, promotion and advert ising of the product. The rights can be kept by the company or can be given to the distributor. This point also refers to any requirements for sales in the territory say government licenses, quality certificates, pollution certificates, food and drug licenses, etc. The agreement also clearly states the cost bearer of all these permissions and licenses e. . the company or the distributor. This also covers for any taxes or duties that need to be paid for any particular territory, etc. 6. Intellectual Property: This point in the agreement covers for any patents, trademarks, particular registered designs, technical know-how, and other product related factors held by the company. This point covers for the permission needed if any by the distributor to use product factors for selling. Also the need of any license to use certain elements that the distributor needs to take before taking the distributorship.In some cases like if the trademarks are owned by the company the distributors are ap pointed as the registered users. 7. Termination: This covers the termination period and conditions in which termination can take place from both sides the company and the distributor. The notice period before the termination, if termination is due to some underperformance then any rectification time that is allotted to improve, etc. is a part of this clause. 8. Effect of Termination: In case of termination of the agreement the effect of it on the existing orders, stock already at the distributor, etc. elated information comes under this clause. If the distributor needs to sale the stock back to the company, what will be the cost at which he can sale? All these terms are covered under this point. 9. Notices: In some cases the headquarters are not in UK, so the jurisdiction of the territory may need a UK address for the notice. This is cleared under Notices point. 10. Arbitration: This applies only if needed. And if needed, the language and the place of arbitration are clearly mention ed in the agreement. 11. Relevant Law: This covers for any specific laws those required for the agreement.The jurisdiction of the territory is fixed. Many times the parent company is in other jurisdiction or vice versa, so the binding jurisdiction is decided and clearly mentioned in the agreement. 12. Notification: Some territories may require additional registration or notification in the local registering bodies; this is also mentioned in the agreement. (Weise, 2007) These are some standard and basic points covered in any appointment of distributorship. Nestle also follows the local law and has these sort of agreements are done with their distributors.Nestle incentives are very tempting for its distributors as nestle opts for win-win situation strategy. This helps them to keep the product moving always. Majorly two types of incentives are given to the distributors. Sales based commission in percentage of sales target achieved and holiday packages to exclusive tourist locations. (D emirag, 2010) The first one is major of the two as it depends on the performance of the distributor, the more the sales the more the commission. This is purely in the hands of the distributors so it is easy for them to achieve more incentives.These incentives affect major sales of any product. Reporting, Control and evaluation system for their sales force: Salesforce plays another vital role with distribution channels because it is a major element of the distribution network that works individually. Any organisation should have a proper channel of reporting, control and evaluation of the sales force. Salesforce management is of utmost importance as they face the customers directly and hence the reputation of any company is somewhat dependent on them.Success or failure is somewhat directly related to salesforce performance (Venugopal, 2006), therefore proper reporting, control and evaluation of the same needs to be very strong and clear in any organisation. (Muczyk and Myron, 1987, e t al cited Venugopal, 2006). Reporting of sales force is completely dependent on the hierarchy of the organisation and it differs from country to country and organisation to organisation. The reporting is from daily to weekly to monthly basis. Reporting is done by filling forms or computer generated sheets, emails and now a days through software.Reporting is usually to the regional managers in the sales department. (Marks, 2008) Software’s are becoming popular as the data can be available for the senior management to evaluate and check anytime they want. Salesforce performance needs to be evaluated through various methods in order to achieve maximum sales. Marks in his book explains’ about the evaluation techniques and methods of salesforce. Monthly audits and performance mapping of individual person in the sales team gives a clear idea of the performance of each individual. This helps the sales manager to design his team and decide the future actions and plans.Target setting also can be done with useful data from evaluation process. Based on this evaluation the salesforce needs to be compensated with rewards. This serves as motivation to work more efficiently. Regular training and meeting with senior and experienced staff helps improve selling methods and way of work. For Nestle the sales team has monthly orders from the big wholesalers like Tesco, Asda, Sainsbury’s, Waitrose, etc. Kit Kat being highly popular it comparatively easy for the sales team to achieve the set target due to high demand as a result of the popularity.They work on credit accounts that are opened initially after a small credit check and then the terms of credit period and payments are decided. Recommendations and Conclusions: Overview of Nestle UK concludes at a point that they have one of the best practices in the functioning of the product process in the market for Kit Kat. The only recommendation is that use of the railway network in UK in order to fast supply of the goods and reduction in time factor. This will improve their efficiency in the market and they can achieve the target sales smoothly without any shortages.In order to have a healthy business salesforce need to be motivated and kept happy. They are the major players in getting the business for any organisation. (Zoltners, Sinha, Lorimer, 2004) Any organisation selling product is complete only if they have a proper distribution structure and effective and efficient sales team. (Johnston and Marshall, 2010)

The Seeds Dispersal Lab Report Example | Topics and Well Written Essays - 750 words

The Seeds Dispersal - Lab Report Example The purpose of this experiment is to determine the correlation between the distance covered by the seed and seed weight, fluff size, and the speed of the wind. The following materials were used, thirty milkweed seeds, meter rule, weighing balance, stopwatch, paper bags, strings, fan, and notebook.As described, the weight of each seed was measured using weighing balance and noted. The length of fluff was also measured and recorded. This was followed by measuring the time taken by seed on air. Each seed was dropped from a height of one meter three times and time average for the seed loft in air measured and recorded. After all the data were collected, the mean and standard deviation for time, weight and fluff length were calculated. The seeds dispersal is a significant factor in plants redistribution. Light seeds are flown a large distance by wind than heavier seeds. From the experiment, it is clear that small seeds move far distance than heavy seeds from their place of origin under the same wind magnitude. Seed dispersed from shorter plants move a small distance from their parent plant than taller plants. From the experiment, it is also clear that the distance moved by seed is directly determined by the strength of the wind. Excel sheet No.3 Wind plays a major role in plant dispersal. Only small light seeds with special adaptations can be dispersed by the winds. These adaptations are to facilitate the seeds remaining airborne longer which means they can be carried great distances. Such adaptations involve hairs or outgrowths which increase the surface area to catch the wind.

Pakistan's international conflict between secularism and Islamic Essay

Pakistan's international conflict between secularism and Islamic militancy - Essay Example However, the Indian population had its own cultural characteristics with the original Hindu majority interspersed with a large population of Muslims, a remnant of the country’s bygone Mughal era. The Muslim population feared dominance in a vastly Hindu populated region and this fear prompted its leaders to suggest a separate state for the Muslims. The British rulers, who had handled such issues in their two centuries old reign in the region, recognized this factionalism in Indian society and with the perception that the demand was reasonable, acceded to the creation of a separate country for the Muslims. With the Muslim higher intensity of Muslim population in the Northern region of Punjab and the Eastern state of Bengal, it was decided that East and West Pakistan were two entities that would suit the purpose. Accordingly, the Sub-Continent was carved into two states, the independent republic of India and Pakistan, the latter with its two landmasses separated from each other. West Pakistan lay in the north west of the subcontinent with majority population being Punjabis, and East Pakistan at the extreme east of the subcontinent, the majority population being Bengalis. ... The remaining Pakistan in the West was the only surviving Muslim dominated region in the Indian sub-continent which has been driven by hatred for its neighbours, India and Afghanistan, rather than being an independent, progressive state as was envisaged by its creators. The country has been through numerous coups, alternating with short periods of a semblance of democracy, the latter being throttled ruthlessly by military rulers through assassinations, murder and mayhem. The Cold War era saw attempts of domination in the region by the then two superpowers, the United States and the former USSR (Union of Soviet Socialist Republics). Afghanistan had its own internal problems and remained occupied by Soviet forces for almost ten years during the Cold War. This prompted the United States to pump in economic and arms aid to Pakistan, which gleefully accepted the alms to fuel its hatred and threat to India. Although claiming to be a Muslim country, the Pakistani rulers did not hesitate to ally with China, an atheist state, taking advantage of its border dispute with India. The United States assisted Pakistan to form the Taliban, a radical Muslim organization, with an aim to cripple the USSR presence in Afghanistan, which it did with some degree of success. However, after designs of the west and internal economic and political unrest forced the dismantling of USSR, it lost interest in Afghanistan. The Taliban was left without any purpose, or the need for its existence as an entity. But the large number of youth who were recruited into the organization rebelled and trained their guns on the very creators of their organization, the United States of America. Muslim radical organizations like the now famous Al Qaida grew from West Asia and expanded into the Muslim

ELEVATOR PARKING SYSTEM IN TURKEY Research Paper

ELEVATOR PARKING SYSTEM IN TURKEY - Research Paper Example It is therefore inevitable for the company to employ an effective branding and marketing strategy that is intended at wining the loyalty of consumers to the brand. The incorporation of technology within the storage and elevator services is one of the most significant strengths of the company. This is due to the fact that technology is increasingly being applied and appreciated within business processes (Hume 35). In this regard it is evident that the image of the company id favored within the market as compared to competitors. In addition the usefulness, uniqueness and cost effectiveness of the parking system reflects its advantage over business rivals and hence a business strength. Furthermore the company’s brand has already established within the market which makes it at a better position within the market. The competitiveness of the company within the market is being challenged by competitive businesses. The competitiveness emanates from the businesses that provide the parking and storage services and the new entrants in the market. In addition, the company is faced with a challenge in its marketing strategy. This is one of the weaknesses faced by the company because the marketing strategy is not designed to achieve the loyalty of customers to the brand. The Turkey market is characterized by numerous market segments such as the middle working class who own personal cars, families, the rich and the wealthy. These market segments reflect the vast opportunities within the market which would be utilized by the company. Additionally the company has an opportunity of expanding its market through application of effective branding and marketing strategies. It is argued that through effective marketing communication, companies are able to promote the loyalty of consumers to the brand (Trumfio 43). The competition within this business from

Leadership and mentoring Essay Example | Topics and Well Written Essays - 4750 words

Leadership and mentoring - Essay Example The effects of leadership decisions on organizational growth are many.In fact, appropriate leadership practices can highly enhance the performance of a particular organization, an issue that needs to be taken into consideration when having to evaluate the role of leaders in establishing and promoting organizational strategies. In any case, leadership has been proved to be a critical concept for organizations operating in different industries. However, in most cases, the ability of leaders to promote effective strategies is doubted; failures in providing guidelines or making accurate provisions in regard to the potential needs of a specific plan seem to be common aspects of the leadership worldwide. Current study reviews the characteristics and the requirements of leadership as compared to mentoring. Reference is particularly made to the potential interaction between leadership and mentoring and the role of its of these concepts in the success of plans, either in the short or the long term. Both these concepts, leadership and mentorship, are explored in the context of the business environment. At the same time, the personal perceptions on leadership are presented. Using the example of leadership in work, the personal responses to the needs of such a role are described and explained. It is proved that leadership can highly affect the success of projects in all sectors; moreover, the personal experiences on leadership, as evaluated through an appropriate theoretical framework, lead to the following assumption: leadership and mentoring have a key role in the success of organizational plans. Moreover, the involvement of leadership and mentoring in the context of a business can be made clear in all parts of the business; in the workplace leadership is critical for the development of an effective relationship between the employee and the employer. In the long term, the success of leaders is necessarily evaluated by their competencies and experience, but also by their willingness to support all aspects of their organization’s activities without setting their own interest as a priority. 2. Literature review on leadership and mentoring 2.1 Definitions The development of leadership has been related to a series of different sectors; in fact, leadership has been involved in many social, economic and political activities. According to Daft and Lane (2008) the value of leadership as a social phenomenon has been identified quite early, even from the ancient times. However, it was just in ‘the twentieth century that scientific research on leadership first appeared’ (Daft and Lane 2008). A key characteristic of leadership is its complexity. More specifically, due to the high range of activities in which it is involved, leadership has been described using different criteria (Daft and Lane 2008). A common definition of leadership is the following one: leadership is ‘an influence relationship among leaders and followers who intend re al changes and outcomes that reflect their shared purposes’ (Daft and Lane 2008, p.4). In other words, leadership is defined by the perceptions of leaders and followers, as these perceptions are likely to affect the style of the leaders but also the relationship between leaders and followers. The above definition has an important implication: no reference is made to the potential independency of leaders from their followers neither to the independency of the latter from the former. In other words, leaders and followers are considered as fully committed to the achievement of certain common goals, a fact that cannot be verified by the social and economic practice. In fact, many leaders tend to decide independently, without being influenced by the percepti

The Impact on the Home Economics Movement Assignment

The Impact on the Home Economics Movement - Assignment Example Beecher wrote one of the first texts in home economics, namely, A Treatise on Domestic Economy (1841) and The Domestic Receipt Book (1846). Her definition of essential household knowledge included maintenance of good health. Booker Taliaferro Washington was an African American educator of the 19th and early 20th centuries. He had a major influence on the black public affairs till his death in 1915. In 1881 he founded Tuskegee Normal and Industrial Institute, making it the best supported black educational institution in the U.S by 1900. He cemented his influence by his famous autobiography, Up From Slavery (1901), his celebrated dinner at Whitehouse, found the National Negro Business League and as the chief black advisor of presidents William Howard Taft and Theodore Roosevelt. Juliet Corson was a pioneer in cookery education. She was born in 1841 and died in 1897. Corson set up the first fully equipped cooking school in the US in 1975. She did this in the belief that every woman should be able to understand how to manage a kitchen whether she did her cooking. She wrote numerous books on cooking. Her first was, The Cooking Manual of Practical Directions for Economical Everyday Cookery. Known as one of the founders of the science of Home Economics, Maria was the founder of Bethel Public Library. She was born in Massachusetts in 1843. She was orphaned early and started cooking in homes and career. She published her first book in 1872, named The Appledore Cook Book. She published camp cookery in 1878. Sarah Rorer, fondly known as Sallie was born in 1849 in Pennsylvania. Over the course of her life, she worked as an editor, magazine columnist, and cookbook author. Her work has a focus on food and the body, especially the malnourished. She is best known for her collections: Mrs. Rorer’s New Cook Book. Isabel Bevier became part of the domestic science  movement but was committed to its goals and philosophy.

Analyzing an advertisement poster Essay Example | Topics and Well Written Essays - 750 words

Analyzing an advertisement poster - Essay Example Ultimately, the paper will draw a conclusion with relation to the advertisement poster. Notably, the ad uses different colors to capture the attention of the audience. The blue color at the top of the ad seeks to inform the audience that FIFA 14 is available on PS4. The foreground of the ad has bright colors to capture the attention of the eye while the background has a dark color to create a comfortable color mix. Moreover, the colors in this ad represent the various football sponsors of FIFA 14 video game as well as the identity of one of the successful football in the world. The color mix in this ad creates a very effective visual effect that helps the target audience to relate with the product. Furthermore, the ad uses a human figure to present its message to the target audience. The human figure in the ad represents Lionel Messi who is the most decorated player in the world who plays for Barcelona, which is a very successful football club. The human figure relates the product with success and hence encouraging the audience to buy the product with a promise of becoming like Messi. Moreover, the ad depicts the product in a very clear way. Indeed, the audience can easily identify the product and the body that licensed the product subject to the good mix of colors and the large font of the product description. Various words and texts appear on the image. These words and texts are clear and represent the product, the sponsors of FIFA 14 video game, and the official bodies that licensed the product. Moreover, the words and texts represent the device, which supports the application of this product. Furthermore, the texts represent the sponsor of the club shown on the image. Notably, the image has a defined boundary. The name of product is at the center of the image while the human figure aligns to the left. The name of the device that supports the application of the product is at the top of the image with a unique color. The ad uses

Billing and Coding Essay Example for Free

Billing and Coding Essay Healthcare Common Procedure Coding System (HCPCS) Level II entail nationwide codes used to report supplies and services offered within outpatient locations to Medicaid and Medicare patients that are left out by HCPSC Level I (Current Procedural Terminology -CPT) code. Recent HIPAA federal regulations require regular electronic claims to have Level II regulations. Many big countrywide players, like employee’s compensation financiers, acknowledge HCPCS level II regulations. Local Medicare transporters, business publishers, CMS, or Ingenix provide such codes (Smith, 2003). Suitable HCPCS level II regulations come before CPT codes regarding Medicare invoicing. However, numerous private players choose National Drug Codes (NDC) or Level I regulations instead of HCPCS Level II regulations, which may confuse medical care experts, thus causing denial of claims. Medical care experts ought to confirm that they are describing the correct regulations to the appropriate players through careful tracking of the billing and reporting needs of specific players. Level II regulations Describes Many heath products, however, such codes do not name real products or endorse them by assigning codes. Additionally, generation of such codes happens separate from reimbursement issues. Therefore, Level II regulations only serve to indicate the availability of a service or product in the wider health system, as opposed to justifying reimbursement (Smith, 2003). Players individually develop HCPCS Level II regulations’ criteria and rules which vary between players. HCPCS Level II regulations are comprised of a single alphabetical character (from A to V), then 4 digits. Letter ‘I’ is excluded since it may easily be confused with number ‘1’. Every letter group represents one or more areas of comparable services or products. Every letter group, and code illustrations from specific sections, are fully described on ensuing screens (http://docs. google. com/gview? a=vq=cache:DIuMS2X_QrgJ:www. ngsmedicare. com/ngsmedi are/DMEMAC/educationandSupport/ToolsandMaterials/SupManual/chapter14. pdf+Level+II+o +HCPCS+applies+and+Medicarehl=engl=ke). A regulations deal with various products and services, particularly tracheostomies, urologicals, and ostomies-related supplies. A codes also include Affordable DME, or equipments costing not more than $150, such as nebulizer substitution equipment. A code subcategories include: transport services; surgical and medical supplies; and miscellaneous, investigational, and administrative supplies and services. B codes handle parenteral and enteral nutrition services and supplies. B code-reported supplies include: feed supplies; dietary solutions; formulae; and combination pumps. C codes cover services compensated under Medicare’s OPPS -Outpatient Prospective Payment System. They don’t cover services compensated under different Medicare reimbursement systems. Private entities as well use C codes for compensation. Such codes are mandated by Medicare to report: biological, devices, and drugs qualified for intermediary pass-through imbursements for health facilities; and items categorized within fresh technology Ambulatory Payment Classifications (APC). D codes entail dental regulations. The American Dental Association (ADA) has copyrighted the Current Dental Terminology (CDT). ADA supplies such codes to CMS. E codes document Durable Medical Equipment (DME) like crutches, canes, commodes, walkers, pacemakers, restraints, wheelchairs, hospital beds, and patient lifts. G codes report professional medical care services and processes such as specialized services being considered for incorporation within the CPT code scheme and provisional procedures. National Medicaid organizations legally mandated to develop separate systems for recognizing psychological health services such as drug therapy and alcohol services use H codes. J codes describe drugs which are not normally self-administered, immunosuppressive and chemotherapy drugs pant solutions, plus other solutions and drugs. The proper code depends on factors like; dose; and administration route. K codes entail temporary DME, drugs, and supplies codes. They are generated when the relevant existing nationwide codes exclude codes needed to execute medical evaluation policies. Once endorsed for lasting incorporation into HCPCS, such codes become E, J, and A codes. L codes comprise of scoliosis apparatus, prosthetic insertions, orthopedic shoes, plus prosthetic and orphic devices and procedures. M codes cover medical services and they include: M0064; M0075; M0100; M0300; and M0301. P codes cover laboratory and pathology services and include screening laboratory and pathology services like testing Papanicolaou procedures and serum products (Smith, 2003). Q codes report many supplies and services including provisional cast provisions codes which facilitate splints and casts reimbursement after the modification of Medicare’s compensation technology. Such codes substitute ambiguous splinting and casting supplies’ codes. R codes cover analytic radiology services and document moving of moveable electrocardiogram or x-ray apparatus to patients’ homes, nursing homes, or different facilities. The Health Insurance Association (HIAA) Blue Cross/Blue Shield Association (BCBSA) uses S codes to document services, supplies, and drugs without countrywide codes, but where private entities require codes for program and policy implementation or processing of claims. Medicaid recognizes such codes; nonetheless, such are not payable. T codes report supplies and services without other stable codes. Medicaid does not accept T codes; however, they may be recognized by private entities. They describe: substance abuse therapy; home and nursing-related services; and training-related processes. V codes cover supplied and services concerned with hearing, vision, plus speech-language pathology. Vision-related provisions include: lenses; spectacles; and ocular prostheses. Hearing services consist of: hearing analyses; and hearing equipment and supplies. Speech language pathology processes include: modification or repair of supportive communication device or system; and dysphagia, language, and speech screening (http://www. lectureshare. com/download. php? q=HCPCS+overview_021532. pdfr=doc. J). References Coding:aTheaUseaofaHCPCSaLevelaIIaCodesa. Retrieved August 6th 2009 from http://www. lectureshare. com/download. php? q=HCPCS+overview_021532. pdfr=doc. J Jurisdiction B DME MAC Supplier Manual. (June 2009). Level II codes and HCPS modifiers. Retrieved August 6th 2009, from http://docs. google. com/gview? a=vq=cache:DIuMS2X_QrgJ:www. ngsmedicare. com/ngsmedicare/DMEMAC/educationandSupport/ToolsandMaterials/SupManual/chapter14. pdf+Level+II+of+HCPCS+applies+and+Medicarehl=engl=ke Smith, G. I. (2003). Basic CPT/HCPCS coding. Retrieved August 6th 2009, from http://library. ahima. org/xpedio/groups/public/documents/ahima/bok1_016767. pdf

Analysis Aviss Existing Marketing Strategy

Analysis Aviss Existing Marketing Strategy Avis jump up at Vietnam market from June 2009. They stand at one of leader positions in the car rental industry. Avis is always confident that they would bring to customers a consistent high quality and recognizable service with our dedicated team of employees  [1]  . In Vietnam market, Avis is developing tremendously two fields which are short term leasing and long term leasing. In this report, I will analysis Aviss existing marketing strategy and value creation process by marketing mix (4Ps) to help stakeholders to have an overview about advantages and disadvantages of Aviss marketing strategy. From the research of Avis that I showed at previous part, I would give the company recommendations about their marketing strategy to increase their market share, profitability,value creation, and sustainability. C:UsersHIEPCTDesktopabout_avis_1.jpg INTRODUCTION Avis always has been known as a strong brand name in the world. They have more than 3000 offices in Europe, Africa, the Middle East and Asia and 2000 offices in the United States, Canada, Australia, New Zealand and the Latin America/Caribbean region. In 1970, the first office of Avis was opened in Asian in Hong Kong. Through 10 years, Avis developed steadily with many new locations in Singapore, the Philippines, Pakistan, Malaysia and Indonesia. Recently, the company opened more operations in India, China and Taiwan in 2007. Avis realized that Asia is a very potential market, so that they develop their network bigger and bigger in here. At the moment, Avis has over 235 offices in Asia in countries below: Bangladesh* Indonesia Malaysia Singapore Brunei India Mariana Islands Sri Lanka China Japan (Sales Office) Pakistan Taiwan (Sales Office) Guam Korea (South) Philippines Thailand Hong Kong Macau Sakhalin (East Russia) Vietnam At present, Avis seems to be the most popular international car rental brand in Asia with more than 34000 cars and about 2500 staffs in all operations. Long term car leasing is a type of business which Avis want to focus on. The kind of leasing has many special benefits and services which the company would bring to customers when they choose it. Current Situation of Avis Access the existing marketing strategy of Avis I would analysis 4Ps to identify the existing marketing strategy of Avis: Elements: Aviss long-term car rental services Product (Service) If you need a car in Vietnam for an extended period of time (1 year or more) but do not wish to commit yourself to buying one then Avis car leasing is for you! Avis can bring to customers benefits and services: Lower monthly payment compared to car rental Choice of your preferred vehicle make, model, color and specs Use of a professionally trained English speaking Avis driver Convenience insurance, road tax, servicing and maintenance all taken care by Avis Complimentary replacement vehicle during vehicle servicing Access to a dedicated Avis Car Leasing Account Manager Complimentary 24 Hours breakdown assistance Exclusive worldwide Avis car rental discounts for travel and home leave  [2]   Place (Distribution) Avis has over 5000 locations in the world and they have two offices in Vietnam market. Price Avis is one of the strongest brand names in the field and their services are always standing at the top, so that their price cannot cheap. Promotion Avis is a popular brand name, so that they always receive many attentions from media although they dont need to promote too much. On the other hand, Avis also advertise their services on social networks like Facebook It can be seen easily that Avis is using differentiation marketing strategy after analysing 4Ps. http://www.unconsultancy.com/wp-content/uploads/2010/06/generic-strategies.gif The marketing strategy of the company is differentiation that means Avis want to make differentiations in the Vietnam market, to compare with their rivals. As can be known, Avis not only can bring to their consumers many choices of luxury car which includes benefits and high quality services, but also can create some special package services for customers in entertainment and business such as Gold Package, Hanoi tour package, Avis Vietnam luxury Halong Bay cruise package. They are excellent services to help consumers to visit wonder places or tourist destinations of Vietnam. Especially, Avis has list of all golf courses in Vietnam to give customers to choose and they also are the leading cruise companies in Vietnam jointly offer you the Luxury Halong Bay Cruise Package. In US market, Avis apply the differentiation marketing strategy to develop as well. As can be seen, Avis in US has not only given care rental but also bought their car and they have a service to make their customer interest in which is ultimate test drive. The service gives consumers chance to try driving a car before they decide to buy it with many benefits: Thousands of low-mileage, late-model vehicles for sale More than 75 well-maintained makes and models Take Avis Ultimate Test Drive for two hours or up to 3 days Low, pre-posted pricing no negotiation Try before you buy  [3]   In my opinion, its really a good marketing strategy which is different and can attract customers come to Avis. Identify the value creation progress of Avis I would use value chain to analysis value creation progress of Avis Vietnam: Inbound Logistics Avis is exist and developing through many years, so that the relationship between the company and car suppliers or partners is very good. However, there are many Vietnams automobile taxes which are very high. Therefore, Avis should concentrate more about this point to reduce the cost. Operations Resource inputs are not only luxury cars. People are a resource especially in service industries. Therefore, Avis trains staffs to build trusted consumer relationships by the premium service. Outbound Logistics Avis product their services through network operators and system of offices in the world. The customer can book schedule by internet or offices. Any car was test carefully before serving customers. Marketing and Sales Avis group uses advertising on network social like Facebook, promotions, etcà ¢Ã¢â€š ¬Ã‚ ¦ to inform customers about their services. Besides that, Avis builds belief of customers by providing best service and allowed them to segment the market effectively. Service Avis supplies the best services to customers and the addition benefits with it. It is discount, insurance car or monthly check, repaired car, and so onà ¢Ã¢â€š ¬Ã‚ ¦ Support activities Procurement Acquire the resource inputs to the primary actives: Avis always supplied quality cars for their services. In addition, the company will be preferred to pick up the customer at airport by Vietnam airline or received tourist transport contacts from Vietnam national administration of tourism  [4]  . Technology development In my opinion, Avis certainly had some research about Vietnam market and demand of Vietnamese people. Therefore, they made a different thing with other market which is car rental including driver. In addition, they also dont buy their car at Vietnam market like others. Human resource management Avis always hide good drivers who even know to speak English. Avis always want to ensure about their quality services so that the attitude of employees is very important. Avis usually trains them carefully and also provide the chance to employees study and learning to develop their skill. Quality Management Avis believe that corporate sustainability can only be effective if it embraces all steps of the value chain. This is why the Avis not only sets the highest standards for itself but also expects suppliers and partners to meet ecological and social standard. Competitive advantage Resource based view (RBV) Hollensen, S. (2003) defined that long term competitiveness of a company depends on its resources that differentiate it from its competitors, so that the first step, I would analysis tangible resource and intangible resource of Avis Tangible: The quality of Avis car rental. Have more 5000 locations in the world. In Asian, Avis has over 34000 luxury cars for leasing and a large human resource with 2500 employees. Intangible: Strong brand name in the world. Avis has research about Vietnam market before jumping up. Experience in car rental business through many years Special services for any locations Skill and knowledge of employees. Avis has been active in this field for over 40 years, so they have a lot of experience in the car rental field. In addition, the core competence of Avis which is created by the combination of all tangible and intangible resources above, Avis would have a big competitive advantage in Vietnam market. Market oriented view (MOV) There are three main elements of environment which includes customer, competitors, environment; Avis has to adapt to create differentiations from their competitors. Customer: Vietnamese people has trend to own car, instead of using car rental services of Avis. Avis should have more strategies to stimulate customers to use services more. Competitors: Hertz, Enterprise, etc are Aviss major competitors. In Vietnam market, Avis would be competitive by smaller company who set the lower price for their services. Environment: Long-term car rental is preferred for the kind of customers who usually has to use car but dont want to pay a large of money to buy in a period. Especially, the service including driver to help their consumers not to worry about Vietnamese traffic laws which is very complicated. All these changes to suit with environment create differentiation for Aviss services. Base on analysis RBV and MOV, it founds that the core competence and those differentiation create competitive advantage for Avis in Vietnam market. PESTLE analysis Political Legal Environment: There is only one Party nationally in Vietnam, so that they have a stable political situation. In addition, the Government has had reform to develop suitably with international and nation situation at any period. Government also builds the Law of Foreign Investment to encourage organizations to invest in Vietnam market. However, the traffic in Vietnam isnt good, especially in Hanoi and Hochiminh with too large vehicle density, so that the Government has to limit the number of transport, especially car. Therefore, Government brings out policies and law (high taxed rate) applies for car, especially imported car. Economic The Vietnamese economy has been developing rapidly and in 2008, World Bank published that Vietnam is one of the best performing economies in the world over the last decade. Vietnam has joined WTO in 2007 and its quietly opened for foreign company to run business in the market. On the other hand, GDP in 2009-10 in Vietnam grew less than the 7% per annum average achieved during the last decade and the inflation rate increased from 7% to 9% because the global economic which affect to Vietnam, is unstably. Therefore, its really a opportunity with Avis because purchasing power would be decreased which means citizen wouldnt dare bring a large of money to buy car and they can choose Aviss services to save money. It can be a big chance which Avis should concentrate on. (See appendix 1) Social culture According to CIA, Vietnam is really a densely populated country with the population is over 90 million by 2011. However, the Vietnamese people are concentrated mainly in big cities such as Hanoi, Hochiminhà ¢Ã¢â€š ¬Ã‚ ¦which is always potential markets for Avis. Thats reason why Avis opened two operations at the cities. The demand for using car of Vietnamese people is increasing rapidly, but they usually want to own one instead of renting car. That is a big different about culture among Vietnam and others. Technology: Nowadays, technology is focused by all of the governments in the world, media tools are developing more and more, especially internet. We can update all of news every time in everywhere. As can be seen that, media usually affect to customers buying behavior. In 2011, VNNIC published that 42% of poplar use internet as daily communication. We can be sure that advertising and promotion on internet network would help Avis to have a big advantage in marketing. In fact, Avis has promoted their advertising for the services in Vietnam market on their website and Facebook which can be connected easily with customers. Discussion SWOT analysis Strengths Avis is a strong brand name in car rental business in the world. They have developed their business very successful through over 40 years, so that their experiences in the field have been acknowledged. In addition, Avis has a large network with over 5000 locations in the international market. With over 34,000 cars and over 2,500 employees throughout the region, Avis is the leading international car rental brand in Asia and Avis really has good websites, retailer stores and operations around the world. The company also has many kinds of luxury cars to help their customers to choose. To use the long-term leasing of Avis, consumers would receive many benefits and services from Avis with the highest quality. Weakness Avis just appeared at Vietnam market in recent, so that they have only two operations at the country (at Hanoi capital and Ho Chi Minh City). The demand for long-term rental of Vietnamese people is not high and to change their minds is a difficult mission with the company. Opportunity Vietnam always is a potential market for almost of luxury products or services. The standard life of Vietnamese people is increasing more and more, so that to use new services or products can be interested by them. In addition, the service of Avis can help them to save their money although they can still use a luxury car. On the other hand, Avis has not many competitors who can bring to customers good services like them at Vietnam market. Threat Vietnamese Government doesnt encourage increasing the number of car in circulation at Vietnam, especially at Hanoi and Ho Chi Minh because the traffic congestion in the two cities is very high. Avis also should care about their competitor Satsco  [5]  that is an indigenous company. The key strengths and weaknesses of Avis existing marketing strategy Strengths Special services to attract customers Have many promotions with high quality services. Use professional website and Facebook to advertise Co-operated with many famous partners in Vietnam market. Weakness Just only two operations in Vietnam market (in Hanoi and Hochiminh) while Danang and Haiphongà ¢Ã¢â€š ¬Ã‚ ¦ are also big cities which are potential markets as well. Avis dont publish their price on public, so that the customer will be lack of information. They dont advertise on other media like television, newspaperwhich are easy to attract customers. Recommendations Segmentation, Targeted, Positioning. Segmentation: The main customers of Aviss car long-term rental are both male and female who have at least average income or small company because they have demand to use car but they havent enough money or save their money. The largest number of customer would focus on big cities such as Hanoi, Hochiminh, Haiphong, Danangà ¢Ã¢â€š ¬Ã‚ ¦ However, the economy is developing, so that the segmentation in Vietnam market would be larger. Targeting: Socio-demographic Age: over 25 Income: Above $2000/month Education: graduated, post graduated Occupation: Businessman, artists Geographic: all three regions. Social class: upper-middle, lower-upper, upper-upper Behaviouristic Loyalty: moderate and loyalty Shopping habit: want to use high quality services. Psychographic Interest: class asserting Value: Living standard, convenience Benefit sought Product features: attractive, unique, promotions, benefits including. Positioning: Because of the high quality service, price of Aviss services wouldnt be cheap. High price Aviss car rental Low quality High quality Low price Growth strategy MarketMarket penetration; (for growth) or consolidation (to maintain position) or withdraw Product development Diversification Market Development Present New Present Product New Ansoffs matrix Avis has already had two operations in Hanoi and Hochiminh in Vietnam. Avis should think about expanding stores in other. Therefore, market development is suitable strategy for company at this time. Objective and Goal of Aviss car long-term rental Objective: Lead to the best car rental service in 2014 Goals: Increase revenue by 30% in next two year Have operations in Danang in 2013, Haiphong in 2015 Gain more 10% market share at the end of 2013 The detail plan would be present at Appendix 2. Marketing strategy and program (Marketing Mix) Marketing mix includes 7Ps which Avis has to apply in their marketing plan for achieving. Product: Product refers to the goods and services which firms offer to their customers. Firms must place sufficient importance to the product/service as well as the other aspects associated with the product that attract customer attention.  [6]   Aviss car rental was created to serve customers who need to use car but they havent enough money or want to save money for other works. Avis always understand demands of customers in Vietnam market. Therefore, in addition to normally benefits in services, Avis also make a new different service including drivers for the market which is very necessary with traffic conditions in Vietnam. Price: The price has always been regarded as an important competitive factor in attracting customers. The price of Avis is not published on their anywhere but the service of a famous company like Avis cant be cheap. Therefore, Avis should concentrate on the issue because the average income of Vietnamese people was just about $1.100 (2010). Promotion: Promotion plays an important role in companys marketing strategy. Firstly, we have to decide what components of the communication mix that should be used in the plan. There are many media that Avis can choose to promote: Television, Radio, Newspaper or Magazines, Internetà ¢Ã¢â€š ¬Ã‚ ¦In addition, Avis could advertise their service through internet networks such as Aviss official website, online newspapers, forums, social network (Facebook, Twitter, etcà ¢Ã¢â€š ¬Ã‚ ¦). IT is developing more and more at the moment, so that it could be the most effective promoting channel with very low cost for Avis. On the other hand, Avis should bring out discount policy or giving giftà ¢Ã¢â€š ¬Ã‚ ¦ which would attract more customers. (You can see more detail in Appendix 3) Place: At the moment, there are two ways for Avis to connect with customers. One way is that their customers can come to Aviss operation directly. Avis has two operations in Hanoi and Ho Chi Minh for transaction. If customers havent time or are so far from the company, they can choose contact with Avis indirectly through their website. Its also comfortable and convenience. In the future, Avis should set to open more operations in other big cities of Vietnam to expand their market in Vietnam. People People are one of the key elements to help the organization to achieve. In this case of Avis, sale forces and drivers would direct communicate with customer so they create the image of Avis. Therefore, to train staffs is important mission with Avis. Process Avis should invest in RD project for better understanding customer need and RD is also help Avis gathering customer feedback because as can be seen that customer communication is an important process with the company. Avis also has to provide information (especially about price) to customers on their website and public through advertising. Physical evidence The car using in rental always need to be clear and comfortable, luxury, elegance to attack customers. In addition, drivers should wear uniform which can create imagine of Avis brand and its also show that the attitude serving of Avis is always professional. The customer can always believe in the company. CONCLUSION Car rental is a new type of services, especially in Vietnam. Vietnamese people are not really familiar with long-term leasing. However, with new marketing strategy, I believe Avis car long-term leasing would be more preferred and Avis would still lead to the first place in car rental industry not only in others but also in Vietnam market. World count: 3297 REFERENCES University of Sunderland, BA (Honor) (2005), Marketing Strategy, University of Sunderland. Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2005), Principles of Marketing, 4th European edition, Pearson Education, Prentice Hall Ansoff, I. (1965), Corporate strategy, New York: McGraw Hill Barker, M. (1992) Marketing strategy and management, 2nd edition, HongKong : Macmillan Dyson, R. 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UK Government Guidelines on Food and Nutrition

UK Government Guidelines on Food and Nutrition â€Å"Nutrition is the term used for the science or study of food and how the body uses the constituent s of food† (Carolyn C., Food Nutrition and How the Body Works, P.23) Children require the right amount of vitamins and minerals to promote healthy development, therefore the UK government has set guidelines for babies and children’ food consumption to promote healthy development. The Food Standards Agency is responsible for food safety and food hygiene across the UK. The Food Standards Agency works closely with local authority enforcement officers to make sure food law is applied throughout the food chain. The Food standards Agency enforces good food hygiene through the hygiene rating and a child care provider must be able to perform to a good rating. The rating is from a scale of 0 – 5. The main government guidelines on food and nutrition can be identified in the table below; BIRTH TO 6 MONTHS 6-9 MONTHS 9 MONTHS + Breast milk or infant formula is the only food that a child needs from birth to 6-months. In the child care setting breast milk must be properly stored to prevent food poising .Adequate sterilization and hygiene must be maintained for both breast milk and infant formula. Various ranges of prepared food and cereals are available for baby consumption and these could also be prepared and pureed at home, frozen into ice cube trays and used when needed. Along with healthy fruits and cereal snacks, breast milk and infant formula can still be given. For hungry babies weaning process begin ealier, though government guidelines states that solid food should be introduced after 6months.Child care provider has to avoid some food types such as –Eggs, Liver, fish, shellfish, nuts, seeds, wheat and gluten-based food, unpasteurised and soft cheese. Babies diet should include milk and dairy, fruit and vegetables, meat, fish, eggs and beans, rice, potatoes and starchy foods and these should be observed by the child care provider in a child care setting for healthy living The recommended guideline for serving of solid food portion from 9 months is ; 2 servings per day of meat, fish, eggs and pulses 3 to 4 servings per day of fruit and vegetables 3 to 4 servings per day of potatoes, bread and rice. Vitamins drops may still be given to supplement the vitamins A , C , and D got from food as advised by the Department of Health to prevent children lacking these vitamins. Vitamin A –helps children to see in dim light, supports and strengthen the immune system and ensure healthy skin. Vitamin C – helps the absorption of iron and supports immune system. Vitamin D – helps strengthen bones and assist the absorption of calcium. All these must be maintained by the child care provider to achieve healthy lifestyle for the children. TYPES OF FOOD THAT ARE UNSUITABLE FOR BABIES AND YOUNG CHILDREN Any food and drink provided by the childcare setting should be properly prepared, nutritious and comply with any special dietary requirements. (Teena K, Children’s Care Learning and Development, P.128) Government guidance on food considered to be unsuitable for babies and young children is key for both parents and child care providers. The food type that is unsuitable for babies and young children are sugar, honey, Nuts, Eggs, Raw shellfish, Foods low in Fat, Swordfish, Shark and Marlin. Sugar causes acid erosion which is the main cause of tooth decay in children. Young children should avoid sugar especially sugary drinks and snack which are majorly in pre-packed convenience foods. Child care provider must ensure that children are encouraged to take only water and milk and avoid fizzy drinks and sugary snacks to prevent tooth decay which affects the milk teeth. Good. Honey – It is naturally believed that this liquid gold is better for consumption that white refined sugars but for infant below 1 year of age, ingesting honey is unsuitable for their health and wellbeing. Honey may be contaminated by bacteria called Clostridium botulinum though not harmful to adult but grows in the gastrointestinal track of babies below 1 year and cause a medical condition called Infant Botulism. One of the symptoms is constipation, child failing to feed and later lethargy which manifest months after consumption of spores, which grows in the gastro-intestinal track of infant as they grow and releases toxins into the bloodstream. Infant Botulism in babies can be treated with artificial Ventilation in incubator and a drug named botullinum Immunoglobulin (BabyBIG). Salt – It is one of United Kingdom’ most excessively consumed minerals. Salt is dangerous for babies because their kidney cannot process the salt the way an adult’ kidneys can. It is important for parents’ and child care providers to prepare food for babies at home and avoid processed convenience foods, as recommended in the guidelines by Food Standards Agency in the salt consumption table below; The recommended maximum daily salt intake for infant children and adult Age Target average salt intake (g/d) 0-6 months Less than 1 7-12months 1 1-3years 2 4-6years 3 7-10 years 5 11 years+ 6 Nuts – Nuts can cause choking hazard in children under 5years especially whole nuts. From NHS information, percentage of population affected by peanut allergy is 1%.Childcare provider must ensure that children with allergy reaction to nuts or who have siblings with allergy to nuts should not be given nuts with parental consent. Eggs – Eggs should be avoided for babies below 6months, especially if a family member has egg allergy. Babies’ delicate intestinal system reacts to protein in eggs up to the age of 6months and after 6months child care provider must ensure that egg is well cooked to reduce the risk of salmonella infection in eggs which causes diarrhoea and vomiting. Swordfish, Shark and Marlin – These have levels of mercury which can be detrimental to the growth of a baby’ nervous system. If the recommended limit is exceeded, it allows a toxic build-up in children and adverse effect on the central nervous system and cause impairments in movement and cognitive brain function by displacement of essential neurons. Foods low in fat – Children should be given whole milk yoghurt fromage frais, as children get essential nutrients and energy from foods containing fat and this is not present in low fat food. The fat containing food can be slowly reduced after the age of 2years. Raw Shellfish – shellfish should be avoided in children as it is allergenic and contains salmonella bacteria that cause food poisoning. It should be avoided until older age. CHILD RECORD FORM Child record form for a new child in child care setting with specific dietary requirements; CHILD RECORD FORM To be completed and signed by the parent/guardian/carer and given to the childminder. Child’s nameJoy Idara Date of birth23/11/2009 Home address44 Well road, Colchester, Essex Post CodeCO4 0AZ Telephone number 074 Parent/Guardian/Carer’s NameEsse Idara Address (if different from above) ___________________________________________________________ Place of work Milnet, Colchester Work number 01206†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Mobile074†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Parent/Guardian/Carer’s NameMatt Idara Address (if different from above) ___________________________________________________________ Place of workBaka Mill, Colchester Work number 01206†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Mobile074†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Who to contact in an emergency (other than Parent/guardian/carer) Mary Band Telephone number 074†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Name of person who will collect childEsse Idara Other persons who may collect childMatt Idara Further information (if necessary) _________________________________________________________ Child’s doctorRaymond Rock AddressMain Surgery, Ipswich road, colchester Telephone number01206†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Immunisation/Vaccinations: Has the child been fully immunised against: YES/NO Diphtheria Whooping cough yes Tetanus yes Polio yes Measles yes Mumps yes Rubella yes Hib Meningitis yes Other________________________________________________________________ Special Diet/ Allergies/ Health problems/ Childhood illnessesJoy is allergic to cow milk and so must not take cow milk or come in contact with a cow as this can cause allergic reaction by swelling of throat and mouth, or burn on skin. If there is an emergency due to ingestion, administer adrenaline through an Epi-pen as prescribed by her Doctor this is kept in her locked container. This should be administered by a properly trained person. Good. Anything else the childminder should know about your child e.g. likes dislikes, fears, comfort items, Special words ___________________________________________________________________________ ___________________________________________________________________________ PARENT/GUARDIAN/CARER Signature _____________________________ Date ________________ Note that this form should be documented accurately in case of emergency and for first aid administration and treatment CHILDHOOD CHRONIC DISEASES Chronic Disease is a long-lasting condition that can be controlled but not cured. Most chronic diseases do not resolve spontaneously, and are generally not cured completely. Some can be immediately life-threatening; others can persist over time and can be intensive in terms of management (e.g. diabetes). Most chronic diseases persist in an individual through life, but are not always the cause of death. Children suffer from various chronic diseases which can have effect on their physical and mental development. Some childhood chronic diseases which can affect development are; Diabetes, Asthma, Cystic Fibrosis and Cerebral Palsy. Diabetes – â€Å"Diabetes is a lifelong condition thatcauses a persons blood sugar level to become too high† (NHS Choices, Health A-Z, Diabetes). It is caused by having too much glucose in the blood and has two types. Type 1 is diagnosed in adolescence and controlled by insulin injection, Type 2 diagnosed in adulthood and controlled through diet and tablets. Development can be adversely affected by diabetes retinopathy, in which damage occurs to the blood vessel in the retina which can impair a child’ vision and damage the eyes, thereby affecting the physical and intellectual development due to loss of sight. Also, diabetes nephropathy causes complication to the feet and if sores and blisters to the fee are not treated infection can occur and result in nerve damage to the feet. Asthma – Asthma is a chronic condition affecting the lungs which can be effectively controlled in most children. Asthma affects the airways, when a child comes in contact with something that irritates their lungs know as trigger such as tobacco smoke, pollen or allergy like pet hair, their airways narrow, the lining becomes inflamed, the muscles around them tighten, and there is an increase in the production of sticky mucus or phlegm. This makes it difficult to breathe and causes symptoms such as wheezing, coughing and shortness of breath. Some of the medication for the treatment of asthma is preventer and reliever inhaler, and steroid medication. Asthma can affect emotional and intellectual development, for instance if a child is always absent from school to get treatment for the disease, this in turn affects the child’ target in school by missing work at school. Cystic Fibrosis Cystic fibrosis is a genetic condition in which the lungs and digestive system become cloggedwith thick sticky mucus. It is an inherited chronic health condition that affects a child’ internal organ particularly the lungs. This causes pancreatic problems resulting into poor digestion of food and leading to poor development by inadequate growth as a result of malnutrition. Cystic fibrosis can be treated with range of therapies, including medication, diet, and physiotherapy to remove mucus from the lungs. Cerebral Palsy Cerebral palsy is caused by damage to the brain, that usually occurs before, during or after a child is born. Cerebral palsy refers to group of neurological conditions such as muscle problems, speech impairment and stiffness on one side of the body. Cerebral palsy affects children in many ways such as children having mobility problems, and some requiring lifelong care. This affects physically, emotional and intellectual development through hearing and visual impairment and delayed growth. Also, it can cause serious distress for those caring for the child. Help and support to parents and those caring for children is available on NHS choices website. Reference List Carolyn Childs, 2001, Food and Nutrition in the Early Years, UK, Hodder Stoughton Marilyn B.Dawn R. and Katty W. , 1999, Early Years Care, UK, Hodder Stoughton NHS Choices, Health A-Z (www.nhs.uk) Teena Kamen, 2007, Children’s Care Learning and Development, UK, Hodder Arnold Tina B Carolyn M, 2006, Understanding the Behaviour of Children, UK, Hodder Education

Mark Twain, The Adventures Of Huckleberry Finn Essay -- essays researc

In the novel by Mark Twain, The Adventures of Huckleberry Finn, the two main characters, Huck and Jim, are strongly linked. Their relation is portrayed by various sides, some of them good and some others bad. But the essential interest of that relation is the way that uses the author to describe it. Even if he had often been misunderstood, Twain always implied a message behind the themes developed around Huck and Jim. The first encounter between Huck Finn and Jim is at the beginning of the book, when Huck’s friend, Tom Sawyer, tries to fool Jim, Miss Watson’s slave. Huck and Jim still don’t know each other, but Huck isn’t biased against the old slave. It’s an important point because, as racism was a widely held mentality in the South, we can learn that that young boy was more open-minded than most people there. Later, they find themselves in the same situation. As they were escaping from the civilized world, they take refuge in the Jackson’s Island, on the Mississippi river. Huck is running away from a bad father and Jim has leaved Miss Watson because he didn’t want to be sold to New Orleans. Soon after joining Jim on the island, Huck begins to realize that Jim has more talents and intelligence than Huck has been aware of. Jim knows "all kinds of signs" about the future, people's personalities, and weather forecasting. Huck finds this kind of information necessary as he and Jim drift down the Mississippi on a raft. As important, Huck feels a comfort with Jim that he has not felt with the other major characters in the novel. With Jim, Huck can enjoy the best aspects of his earlier influences. Jim's meaning to Huck changes as they proceed through their adventure. He starts out as an extra person just to take on the journey, but they transform into a friend. "It was fifteen minutes before I could work myself up to go and humble myself to a nigger."(chap. XV) Huck tries to squeal on Jim but can't because he remembers that Jim called him "de bes' fren' I ever had;...de on'y white genlman dat ever kep' his promise to ole Jim."(chap. XVI) Huck reali zes that he can not turn Jim in since they both act as runaway outcasts on the river. The support they have for each other sprouts friendship. As does the Widow, Jim allows Huck security, but Jim is not as confining as is the Widow. Like Tom Sawyer, Jim is intelligent but his intelligence ... ...cial bigot, Tom. In addition, both sacrifices have as a consequence a life of everlasting hell. When Huck sacrifices himself for Jim, he accepts a literal hell (that is truly the path to heaven). Jim, on the other hand, accepts a life of figurative hell in slavery, when he is in fact free all along. Finally, each sacrifice shares irony, in that they were both based on unknown pieces of unknown, but significant pieces of information. Huck is unaware that his decision of accepting "hell" will actually lead to his salvation and ironically decides on doing what the thinks is "wrong." Likewise, Jim is unaware that he is free, and is not risking his freedom in saving Tom. In making these two brave sacrifices, Huck and Jim achieve a higher character than if they had chosen easier paths. Huck's willingness to face hell to protect Jim and Jim's willingness to face capture and slavery to save Tom, both contribute to the overall theme of racial equality/inequality present throughout the book. Huck and Jim's journey down the Mississippi River has led them to look past colour boundaries, and discover that "all me are created equal."

Essay --

1) Short Introduction The wine sector has a long history that dates back to early human history, when fruit juices accidentally fermented, leaving behind a pleasant drink for people to enjoy to the present. Wine is a mark of cultural heritage; it is an ancient and celebrated drink; it is an international symbol of festivity. About 6000 BC, the first trade took place between the Ancient Armenia and Babylon. With the social and technology development, wine sector not only develop more precise control of the brewing process, but also develop a variety of new brewing methods. In the modern era, wine spread from Europe to the New World along with the conquistadores and colonists of the 16th and 17thcenturies, so they are divided into the Old World and the New World, the New World stands for the US, Australia, New Zealand, Chile and Argentina, the Old World represents France, Germany, Italy, Spain and Portugal and other countries. The Old World stands for traditional and history, while the New World implies tec hnology and marketing. The New World has very few restrictions, producers are free to plant whatever grape varieties they want and make the wine however they deem appropriate. On the contrary, the Old World has to follow a detailed set of rules that govern what can be planted, density of planting, training and pruning methods, and so on. With the increase of competitive, there is a need for it to adapt to new conditions and market demands to stay profitable and continue its success. As far as regional origins are concerned, the French vineyard can be classified into 14 main wine- producing regions, which are, as ranked in terms of quantitative and qualitative importance: the Bordeaux, Burgundy, Beaujolais, Champagne, Alsace, Jura... ...gional wine producers were traditionally specialized in table wine, characterized by a relatively low quality and brand power, which created additional barriers to successful strategic differentiation and market re-positioning. 6. Languedoc Roussillon is not well known like Bordeaux and Burgundy, so it needs to let world to be familiar with it and improve promotion. 7. Lack of knowledge and skills. Many small wine producers were organized as traditional family firms, with exclusive agricultural and production expertise passed down from one generation to the next. In the past, the relatively constant level of demand did not require specific commercial or marketing skills to sell the produced wine. Therefore, many producers lacked the necessary expertise to understand the long-term consequences of the market failure, and the capacity to take decisive strategic action.

Chinese peasant and Communism DBQ Essay

Between circa 1925 and circa 1950, the relations between the Chinese peasants and the Chinese Communist Party became out of hand due to the peasant rebellions/uprising groups present, the tension between Japan and the communist party, and most notable the mass reform during this time period. In 1927 the rising leader of the Chinese Communist party was acknowledging that soon the upsurge of peasant rebellion was soon, and that will soon rise up and overpower the wealthy landowning class. (DOC 1). In 1941 a Japanese official report had noted that due to extreme similarities between the peasants and local communist guerrilla unit. These similarities would’ve made it hard from a commoner point of view to distinguish between the two groups, and allowing the rebels to remain hidden easier. (DOC 3). William Hinton of the Chinese Communist Land reform reported that in 1948, the arming of the peasants to fight Japan had a substantial effect. Arming of the peasants gave them a trouble-free way to rise up and make the landlords pay for their abuse and make them repay the overcharges and restore land to proper owners. (DOC 6). As the peasants where preoccupied in their uprising the Communist party struggled to attract the peasant population to their side in fighting Japan. An Additional document that may help strengthen this argument would be a journal from a noble in a city or town close to the heart of China where the uprisings where present. As Communist China strived to attract the peasant majority to fight against China it brought quite a lot of tension throughout the state. The attraction began in 1942 with a report from the Communist Central Committee implying that the peasants contribute to the basic strength of the Anti-Japanese War. That they must improve life for the peasants and grant more rights if they even wish to have them voluntarily fight for them.(DOC 5). A report was released in 1942 that gave descriptions of the result of Japanese attack on Chinese soil. Most of the statistics used in the report may have been false in the communists endeavor to gain the peasant population.(DOC 4). However in  the communists pursuit they had persuaded some people of the peasant community. A conversation between a teenage peasant and his grandfather explained some of the goods that communism had brought to the Chinese. From the grandfather’s point of view, Communism had brought nothing but greatness to the Chinese state, but at the time period such claims would often be argued, thus building tension.(DOC 2). With the prevalent tension and the armed peasants it led to a mass reform during this period. An Addition document that may help in this would most definitely be a journal from a pro Communism and anti Communism to see the variety of views on the group. With the uprisings become stronger, and tensions building greater it led to a massive reform across the state. The reforms began first in 1948 with the arming of the peasants in China to fight against Japan, with the peasants armed it had prompted rebellion against the landlords taking the power from them and taking back what was originally theirs. (DOC 6). With the picture of the peasant sticking their tongue out to the landlord shows how the power has shifted quite massively. The fact that struggle meetings where organized in the land reform process quite well shows that the peasants have the power now.(DOC 9). In the same year of 1950, along with change of power there was also a change in life for women, and rights for them. There was establishment of a democratic marriage system prompted equal rights to women and freedom for whom they partner with.(DOC 8). Prior to the new marriage system and land reform it was prompted by the abolishment of the landlord class, and a peasant land ownership was established. Giving the peasants more freedom in their lives, then leading to the equal rights for woman and marriage.(DOC 7). With all the various reforms during this time the peasants point of view must be confident in their abilities how they have essentially rose to the top. I feel another good document to support my claims would simply be a report from a Communist general on his views of the massive reform the peasants had ignited. Throughout circa 1925 and circa 1950 across the Chinese Civil War and Anti-Japanese war the relations between the peasants of China and the Communist party grew out of hand. Due to the increasing of peasants uprising and rebellions, in addition to the tension built between the anti Communism  and pro Communism peasants, and to finish the mass amounts of reform occurring during the era.

Occupational Adaptation Theory

There are many models that provide healthcare professionals with a filter in how they view and asses occupational challenges that individuals encounter. The occupational adaptation (OA) model is based on the assumption that the more adaptable an individual is, in an ever-changing environment, the more functional they become (Schultz, 2014). This assumption is what separates the OA model from other models (Schultz, 2014). The person-environment-occupation (PEO) model, for example, typically assesses environmental barriers which impede an individual's functional performance and make modifications to the environment to improve occupational performance (Brown, 2014). While the PEO model is successful in promoting the best fit between an individual, their environment, and their occupation (Brown, 2014), other healthcare professionals find success through the use of the OA model by promoting adaptability within the environment (Schultz, 2014).History of Occupational AdaptationThe theory of occupational adaptation was developed by Janette Schkade and Sally Schultz in 1992 at Texas Woman's University (Schultz, 2014). Schkade and Schultz were part of the faculty who was challenged by the dean of the program at Texas Woman's University to develop a Ph.D. program in occupational therapy (Schultz, 2014). It was agreed upon that occupation and adaptation were important concepts of occupational therapy (Schultz, 2014). When the Ph.D. program was established, occupational adaptation was foundational to their philosophy and research (Schultz, 2014). The focus of the theory of occupational adaptation is to enhance overall performance (Schultz, 2014). By developing this theory, Schkade and Schultz's goal was to develop adaptive skills and successfully achieve personal adaptation. Furthermore, the theory of occupational adaptation is based on the relationship between occupational performance and human adaptation (Schultz, 2014).Occupational Adaptation TheoryOccupational performance is defined as having the ability to carry out roles, routines, and tasks in response to demands of the environment (Ranka, J., & Chapparo, C. 1997). The OA theory emphasizes the influence of the interaction between the environment and an individual on occupational performance (Schultz, 2014). Schkade and Schultz found that the more adaptive a person becomes, the more functional they are which improves overall occupational performance. Personal adaptation is defined as an ongoing change of order and disorder, and reorganization (Schultz, 2014). The environment is an area that is largely out of one's control; to be functional in an ever-changing area, it is best to adjust to the given circumstance (Schultz, 2014). Schematic Schkade, J. K., ; Schultz, S. (1992)Occupational Adaptation Process ModelIn the occupational adaptation process model by Schkade ; Schultz (1992), the person is influenced by internal factors which demand adaptation and create a desire for mastery. An individual's internal factors are influenced by the sensorimotor, cognitive, and psychosocial systems (Schultz, 2014). These systems are responsible for responses to the environment and challenges (Schultz, 2014). The occupational environment poses external factors in which an individual's roles and occupations take place (Schultz, 2014). The occupational environment creates a demand for mastery and is strongly associated with a person's physical, social, and cultural background (Schultz, 2014). External factors largely affect an individual's response and ability to adapt (Schultz, 2014). Through occupation, there is constant interaction between an individual and the occupational environment (Schultz, 2014). Due to the consistent interaction between a person and his or her environment, occupational challenges arise and a press for mastery is created (Schultz, 2014). The occupational role expectation is contingent upon the environment and demands for adaptation in response to the occupational challenge (Schultz, 2014). When an individual adapts to changes in the environment, this is called the â€Å"occupational response† (Schultz, 2014).Role of Occupational TherapistThe theory of occupational adaptation focuses on developing an individual's adaptive skills through therapeutic use of occupation (Schultz, 2014). The therapeutic use of occupation uses occupational activities to promote the desire to adapt and succeed (Schultz, 2014). The techniques that are used to promote the desire to adapt are crucial for success or otherwise could provide the opposite results and inhibit the desire to adapt (Schultz, 2014). Interferences that often impede an individual's success are poor approach, repetition of ineffective exercises, depression, and frustration (Schultz, 2014). Therapists should grade activities using the â€Å"just right† approach so that a person feels successful, but is still challenged (Schultz, 2014). While some interferences can be overcome for success, deficits in sensorimotor, cognitive, and psychosocial systems place significant limitations on an individual's ability to respond with adaptations (Schultz, 2014). The role of the therapist is not to take away a person's challenges, but to help them to discover their ability to adapt (Schultz, 2014).Application to Occupational TherapyThis theory can be successfully applied in intervention in schools, home care, inpatient and outpatient rehabilitation, and mental health (Schultz, 2014). Thus, there is a wide variety of individuals that could benefit from this model including children, people who have had strokes, post-surgery or injured patients, individuals with dementia, and caregivers (Schultz, 2014). People who have had strokes, specifically, have been successful with this model because of the structure and focus that it provides (Schultz, 2014). Therapists have guided these patients using this model by providing adaptive strategies for their new roles (Schultz, 2014). Therapists have also found success using this model in rehabilitation interventions (Schultz, 2014). Whether it is post-surgery or injury, therapists have found that their patients are more successful and engaged when the intervention plan includes strategies of adaptation within their daily occupational role (Schultz, 2014). In schools, this model has been successful when paired with the occupation of reading model for children who experience difficulty reading (Schultz, 2014). The OA model was used to engage children in meaningful reading activities where they feel confident and successful (Schultz, 2014). Therapists found that when adjusting the reading level, children experienced relative mastery (Schultz, 2014). While the goal of most intervention is improved performance, the OA model focuses on promoting adaptability, which improves overall performance (Schultz, 2014).ConclusionThe ecological model is similar to the OA model in that they both emphasize the influence that the environment has on an individual's occupational performance (Schultz, 2014; Brown, 2014). While the OA model focuses on the importance of adaptability within the environment (Schultz, 2014), the ecological model focuses on modifying the environment for optimal performance (Brown, 2014). The person-environment-occupation (PEO) model, specifically, relates function or dysfunction to a person's fit to the environment (Brown, 2014). Dysfunction, according to the PEO model, is due to a poor person-environment fit and can be rectified by changing the environment (Brown, 2014). The PEO model is based on the idea that therapists should focus on changing the environment to enhance performance rather than changing the individual (Brown, 2014). Consequently, an individual's occupational success is then limited to the confines of the environment that has been adjusted to their capabilities (Schultz, 2014). For example, a child that has difficulty attending to tasks in a loud room: changing the individual's environment to a quiet room would result in improved occupational performance, but the child is then limited to functional performance within the means of a quiet environment. The OA model adequately prepares a person for an ever-changing environment that they can adapt to, therefore their occupations are not limited to one environment (Schultz, 2014). For example, a child that has difficulty attending to tasks in a loud room: a child that is guided on how to adapt in a loud environment through the use of headphones will then be able to apply their new found adaptive skills in other environments. The OA model differs from other models through collaboration with the person and by instilling confidence as well as empowering them with skills that can be applied throughout all of their occupations (Schultz, 2014). I feel most aligned with the OA model because it focuses on life skills that are important to be successful throughout life (Schultz, 2014). The OA model is limitless in the population and settings that it can be applied in, which creates stability and structure to help people thrive (Schultz, 2014). In an ever-changing environment that is inevitable, the OA model provides the necessary structure and guidance to function throughout life (Schultz, 2014).ReferencesBrown, C. (2014). Ecological Models in Occupational Therapy. In Willard and Spackman's Occupational Therapy (12th ed., pp. 494-504). Philadelphia: Lippincott Williams & Wilkins.Model of occupational adaptation process. (1992). In Occupational adaptation: Toward a holistic approach to contemporary practice (Part 1).American Journal of Occupational Therapy. Retrieved September 20, 2018, from https://ajot.aota.org/article.aspx?articleid=1875314.Ranka, J., & Chapparo, C. (1997). Occupational Performance Model (Australia). Retriev ed September 1, 2018, from http://www.occupationalperformance.com/definitions/Schkade, J. K., & Schultz, S. (1992). Occupational adaptation: Toward a holistic approach to contemporary practice, Part 1. American Journal of Occupational Therapy, 46, 829-837. doi:10.5014/ajot.46.9.829Schultz, S. W. (2014). Theory of Occupational Adaptation. In Willard and Spackman's Occupational Therapy (12th ed., pp. 527-540). Philadelphia: Lippincott Williams ; Wilkins.Schultz, S. , ; Schkade, J. K. (1992). Occupational adaptation: Toward a holistic approach to contemporary practice, Part 2. American Journal of Occupational Therapy, 46, 917-926. doi:10.5014/ajot.46.10.917